Questions founders ask first.
Straight answers on price, the 44 days, deliverability, ownership and fit. If yours is not here, ask on the kickoff call.
General
What exactly is included for $199?
2,500 B2B leads matched to your ideal customer and verified before you see them; four lookalike sending domains and twelve mailboxes with SPF, DKIM and DMARC set up; a 14-day warmup; a four-step sequence written by hand for your offer; 10,000 emails sent over 28 days and monitored daily; and every reply forwarded to your inbox. The domains, mailboxes and list are yours to keep.
How long until my campaign launches?
Sixteen days. The intake call is day 0, your list is ready on day 2, and new domains then warm for 14 days. Warmup cannot be rushed: mailboxes that send cold email before they have a history are the ones that land in spam, so we launch on day 16 and not before.
Do I need my own domain?
No. We buy four lookalike domains for you, for example getacme.com alongside acme.com, and send only from those. Your primary domain never sends cold email, so its reputation and your everyday mail are never at risk.
What if the reply rate is low?
If the first 2,000 sends underperform you get one free rewrite of the sequence and an honest diagnosis of why it underperformed: the list, the offer, the copy or deliverability. If the problem is the offer rather than the emails, we will say so rather than sell you another round.
Is cold email legal?
For B2B outreach, yes in most markets, provided every email identifies the sender, includes a physical address and gives a simple way to opt out, and opt-outs are honoured. We build all three into every campaign. Rules differ by country and we are not lawyers, so check with counsel if you sell into a regulated market.
Can I see the leads before launch?
Yes. The full list is shared with you on day 2, with the reason each account qualifies. Remove anyone you already know, a competitor, or a current customer, and we replace them before warmup ends.
Billing and plans
Who writes the copy?
A person on our team, by hand, from your intake answers and the research on your list. Nothing is generated from a template. You read and approve every word before launch, and edits are included.
What happens after day 44?
You get the final report, and everything keeps running on infrastructure you own. You can manage it yourself with the domains, mailboxes and list we hand over, or move to Managed for fresh leads, rewrites and reply handling every month.
Do you offer refunds?
A full refund if you cancel before the intake call. After the list is built, a refund minus the cost of domains already purchased for you, which you keep. No refund after launch, because by then the work has been delivered.
Do you work with my industry?
We take any B2B offer with a deal value above $1,000. We decline industries we cannot serve well, and the refund policy page lists them so you can check before you pay.
Is 10,000 emails safe for deliverability?
Yes. Twelve warmed mailboxes send 30 a day each, spread across the working day, for 28 days, with a reply-detection stop so nobody who answered gets a follow-up. Inbox placement is monitored daily, and any mailbox that dips is paused and rested before it can affect the others.